USA CLIMBING
The sport of climbing has gained immense popularity within the past decade, and it does not appear to be slowing down any time soon. Climbers strive to compete all around the world, from local levels like regional and collegiate events, to global levels like the Olympics and the international climbing World Cup series.
USA Climbing is the national governing body of the sport of competitive climbing in the U.S. And as the sport continues to grow in magnitude, the search for competitive athletes to represent Team USA intensifies. An in-depth brand campaign was launched to give exposure to USA climbing across the nation while reinforcing the organization's brand identity.
Brand Campaign Visual Identity
This campaign concentrated on recruitment for three different USA Climbing series of Youth, Collegiate, and Paraclimbing. To reach interested athletes, three different forms of collateral were produced: variable data direct mail, an informational website page, and a promotional poster. These deliverables were all designed in alignment with the USA Climbing's brand guidelines to consistently represent the organization and their teams.
