CITY OF GREENVILLE
Being one of the most popular destinations in South Carolina, the city of Greenville is known for being the cultural and entertainment center of the upstate. With continuous events and activities, the Greenville's department of Parks, Recreation, & Tourism keeps busy by planning these weekly and annual entertainments. These events amplify the city's need for effective promotional design and strong brand identity—design that aims to attract and inform the public, as well as adhere to brand guidelines to cohesively represent the city.
Under the city's department of Parks, Recreation, & Tourism, these promotional graphics were designed in-house for the city of Greenville during the summer of 2022.
In-House Design Promotional Collateral Signage
As October 2022 approached, the City of Greenville had high expectations for its annual Bank of America Fall for Greenville festival. These expectations included a call for new taste tickets that were needed for any purchase of food or drinks throughout the three-day festival, replacing the ticket design that had remained the same for eight previous years.
Proven to be a successful launch, Fall for Greenville 2022 was recorded to have record breaking success with over 2 million taste tickets sold. The festival will continue to sport this new taste ticket design for future festivals, where its color will change to reflect each different year.
Saturday, August 20, 2022 marked the 20th year anniversary of the TD Saturday Market in downtown Greenville, SC. To celebrate the event, its vendors, and the thousands of weekly visitors, exclusive T-shirts and accessory merchandise were designed and printed for purchase at the special anniversary celebration event.
Additional graphics and signage were produced to promote Greenville's various events and activities.
